When designing this project for Challenge b, we discussed whether it would be more appropriate to create a long video divided into three parts or to divide the video into three different short videos. However, I realized that the design process was crucial to transforming my overly idealistic desire for a meaningful final video. This process was not a linear development process, but rather a combination of multiple stages including exploration, filming, production, and refinement. This step also demonstrated the importance of divergent thinking.
Initially, we used divergent thinking, trying to incorporate as many ideas as possible into the video. We started brainstorming various creative directions, writing numerous scripts and exploring meaningful topics to lay the foundation for our video. During this time, we also explored different storylines and visual styles, without considering their feasibility. This phase was both exciting and somewhat chaotic, but it also led us to discover many unexpected possibilities relevant to the theme. After generating a large number of ideas, we began to use convergent thinking, reflecting on each concept and then selecting the most suitable solution to meet our goals and constraints (the one-minute video).
Ultimately, we discovered the importance of reverse thinking. Therefore, instead of starting with aesthetics or technical effects, we decided what we wanted to achieve and what kind of effect we wanted to present based on the ultimate goal. We wanted the best possible learning outcomes and emotional experience for the audience. By clarifying the goal early on, we could consciously make every meaningful decision: every shot, every sound effect, and every transition could wholeheartedly serve that goal. This reverse approach kept our project focused and prevented us from getting lost in decorative details.
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